Equitas Entertainment Partners believes films can have a positive social impact by exploring facets of lives often overlooked and also by the manner in which we make our films. Our model endeavors to prove that stories can be entertaining, thought provoking, socially responsible and fiscally profitable. Gender pay equality matched with opportunities for the under-represented in front of and behind the camera makes a more rounded work environment and serves the project at every level.
Furthermore Equitas was built with the intent to amplify the social themes in the stories we tell with academic curriculum, broader movement campaigns, and to support local organizations. This isn’t just our mission, it’s a core part of our business model.
Imprisoned is a story about hope, love, revenge, redemption and forgiveness. In the process of making the film in Puerto Rico, we worked intimately with current and former prisoners to educate ourselves about how prison life changes the individual, the family, all the while gaining a wider lens on how society sees the incarcerated. This approach forced us to examine the complex judicial and prison system that has created institutionalized profiteering. Every human deserves equitable treatment, and the passionate telling of their stories can move us closer to that reality.
Millions of people and established organizations are actively fighting for prison reform. Equitas is joining forces with them to create a powerful, social movement partnership to help them achieve their goals. Through this, we have developed a large network of organizations we are partnered with, putting us right in the middle of the conversation.
Our film’s story is deeply rooted in the unique, but not often explored culture of Puerto Rico and its diverse population. It was important Equitas to make a movie authentic to the story and the culture. Therefore the film moves between English and Spanish when appropriate, but offers a story that crosses all cultures.
Equitas is also keenly focused on a full commitment to the locals that we are fortunate in which to work. In the pre-production and production process for Imprisoned we put great attention on working in collaboration with the local communities in which we were shooting. That meant augmenting homes and businesses where we shot, leaving the improvements for the owners.
Imprisoned was the last film to complete shooting prior to the devastation that hurricane Maria brought to Puerto Rico. We provided direct financial support to the crew members directly devastated and continue to put efforts into raising money for the people and communities still in recovery.